Like most people reading this blog, I too have a home-based business. This means that I’ve purchased quite a few products to fill in the gaps in my knowledge and am on quite a few mailing lists. And as long as the content sent is good, I actually read those emails, and if I read them, any information in them about computer security immediately grabs my attention. Some of the information put out is either old or inaccurate, but it makes me happy when marketers will use their marketing channels to send accurate computer security information to their customers and subscribers. And perhaps I can help ensure the accuracy of such information (keep reading to see my proposal)…
One of my favorite purchases was from Stan Craigie, whose GIMP Videos training product shows you how to create great graphics using free software (and the price is quite reasonable). This one is great because it meets a need (how to create graphics) and does so while keeping in mind the target market. Most people who create their own graphics do so because cash is tight and they cannot afford to outsource their work, so creating a low-priced, high quality product that shows people how to perform an essential task using free software is a superb idea. That’s why I like GIMP Videos so much!
I just received an email from Stan where he alerted his subscribers to a couple of important issues. Normally I don’t cover the day-to-day issues on this blog (I prefer to write about things that will have a longer term impact, plus I have other places where I talk about such events) but am extremely pleased when I encounter others who are willing to use their marketing channels to keep people informed and educated about computer security issues.
Stan sent out an email talking about current Conficker activity and warned his readers about a rogue anti-spyware / anti-virus application. That’s an email that he could have used for any number of other reasons. He’s not going to make any money from that email — at least not directly — yet he still took the time to create and send that email. And speaking as a certified computer security professional, the information in it was accurate, so he seems to have also taken the time to research these issues before sending them to his list.
Thanks, Stan Craigie. You have set a great example of how you can use your marketing channels and tools to provide a public service. I especially appreciate the fact that you took the time to ensure that the information was accurate before hitting the “Send” button.
I’d like to make the same offer to you that I made to Stan: If you would like me to review any security related messages before you send them to your list or publish them on your blog, contact me via my Help Desk first and I’ll be glad to take a look at it. All I ask in return is a “live” link (from your newsletter, blog, etc.) back to this website.
I’ll look forward to hearing from you so that I can help you help YOUR customers and subscribers! And while you’re at it, help yourself by checking out Stan Craigie’s GIMP Videos.
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